With the discussion of academia vs. industry/practice blossoming at Intelligent Artifice and Terra Nova, a comment at the Zen of Design blog strikes a chord:
Double-coding is the practice of creating a work of art that speaks to two different audiences in different ways. It’s most often used to describe Children’s shows that also entertain adults. For example, Animaniacs and the classic Bugs Bunny cartoons are double-coded well – they have many references that a child won’t get but will amuse an adult. ‘Blues Clues’ is not double-coded – and as such, an adult watching it will be put to sleep.
Double-coding is what we, the academics (pick one) are / should be / shouldn’t be doing: Creating work that speaks to academics and to developers at the same time.