Category: C64

The History of the Commodore 64 in Twelve Objects #3: “We promise you won’t use the Commodore 64 more than 24 Hours a Day” – advertising

US ad

Who is the Commodore 64 for? In the 1985 ad “We Promise you won’t use the Commodore 64 More than 24 Hours a Day”, the Commodore 64 is for the whole family, divided into familiar roles, and the machine guarantees the family’s safety and unity. Research assistant Laurel Carney at MIT pointed out that the text, “It’s 8 a.m. Do you know where your daughter is”, echoes a 1960s-80s US public service announcement scaring parents to keep tabs on the whereabouts of their children, “Do you know where your children are?” In the ad, worries about safety speaks for getting a computer – because the computer is so addictive, the whole family will be kept safely home, with dad (who seems to get very little sleep) doing both office work and stocks, the son playing games and doing homework, the younger daughter solving puzzles, the elder daughter studying the solar system, and mom looking up recipes and managing the household with a database.

Though Commodore lacked a global advertising strategy and left it to individual countries come up with their own, there was an early global pattern of focusing on the serious side of the C64, and only mentioning games as an aside.

Compare the previous ad to this: The most referenced ad today is probably the Australian “Are you Keeping up with the Commodore”, famous for its catchy jingle, the implied threat that you may will fall behind if you don’t have the computer, and the bizarre hand gesture from the C64 users.

Swedish ad

In many European countries, Commodore gradually accepted the machine’s status as a game computer and began to advertise it as such. This circa 1987 Swedish ad makes fun of apparently delinquent youths. “Where have you been? Out. What did you do? Nothing,” with the C64 being the better alternative, young people enjoying playing video games together. The acceptance of games also made it into the C64 packaging, sometimes themed around bundled games like Batman.

Computer ads also have the feature that the dedicated computer owner – like me! – liked the ads because it said positive things about your computer in a public space. I did feel aligned with the Commodore company at the time and wanted to see more and better C64 ads.

What ads inspired you?

The full history is here: https://www.jesperjuul.net/c64/history/#obj3

Coming November 22nd, Object #4: Impossible Mission

The History of the Commodore 64 in Twelve Objects #2: 10 PRINT “HELLO”

On the occasion of my upcoming book Too Much Fun: The Five Lives of the Commodore 64 Computer, I am writing The History of the Commodore 64 in Twelve Objects, posted weekly from November 1st, 2024:

Turning on the Commodore 64 launches us into a comforting interface in dark and light blue colors. It is a machine where interface, programming, and housekeeping take place using the same BASIC programming language. We can type immediate commands such as:

?10+20
30
READY.

BASIC (Beginner’s All-Purpose Symbolic Code), originally developed by John Kemeny and Thomas Kurtz at Dartmouth College in the early 1960s, was designed to make computing universally accessible, at first for Dartmouth students. BASIC became a central platform for games in the 1960s and 1970s, and David Ahl’s book BASIC Computer Games (1973) compiled and distributed the games made in computer labs on paper, the only viable form of mass-market program distribution of the time. One central early aspect of Commodore 64 culture was to type in pages and pages of programs from manuals, magazines, and books.

I think a core joy of programming is that we can make the computer do sustained work for us. The Commodore 64 User’s Guide coming with the machine encourages us to make a program printing “COMMODORE 64”, but the text was almost always the user’s name.

10 PRINT “HELLO!”:GOTO 10

Try making your own 10 PRINT program on the book’s website:

https://www.jesperjuul.net/c64/history/#obj2

Coming November 15th, Object #3: “We Promise You Won’t Use the Commodore 64 More than 24 Hours a Day” – Commodore 64 ads

 

 

The History of the Commodore 64 in Twelve Objects #1: The Commodore 64 itself

Commodore 64 European Box

The most popular computer, yet often forgotten. Why?

On the occasion of my upcoming book Too Much Fun: The Five Lives of the Commodor 64 Computer, I am writing The History of the Commodore 64 in Twelve Objects, posted weekly from November 1st, 2024:

Object #1: The Commodore 64 itself, known affectionately as the breadbox for its shape. Launched in 1982, following the Commodore company’s successful VIC-20 computer (1980). At 12,5 million units sold, the C64 was by far the best-selling home computer of the era, and it was also the platform with the most video games from 1985 to 1993 – 5,500 games are known.

But there is a mystery: there are both computer and video game histories that never mention the machine. My new book tries to find out why. I have tried to write the best book I could about the C64, but this was also my own first computer, and revisiting it has been thrilling and full of surprises.

The C64’s longevity went beyond any expectation – home computers were known to have a short life span, and already in 1983 Sierra game developer Ken Williams was spreading the rumor that production was about to cease, yet the machine was produced until 1994.

Strangely, none of its three central chips were originally designed for a computer. The 6510 (6502) CPU was originally planned for control systems, the SID sound chip was designed for synthesizers, and the VIC-II graphics chip was originally planned for video game devices. This became the C64, combining state-of-the art graphics and sound with strange flaws, such as a limited BASIC programming language and slow tape and disk drive.

Though Commodore never updated the machine functionally, users and developers fixed its flaws and kept finding new ways to use it. In the book, I call this the five lives of the machine. The European box shows the first life – a serious computer for work, studying, and the home, and for programming in BASIC.

More about Too Much Fun: The Five Lives of the Commodore 64 Computer here: https://mitpress.mit.edu/9780262549516/too-much-fun/

Next week: Object #2, 10 PRINT “HELLO”: GOTO 10

What are your memories of the Commodore 64?