I have been looking at the rhetoric surrounding console launches. This is, for real, from Sony’s 2005 press release announcing the Playstation 3:
Gamers will literally be able to dive into the realistic world seen in large screen movies and experience the excitement in real-time.
The same old drab way of selling a new console, of course, promising better graphics (joy!). But spot the really wonderful mistake of using literally as a modifier for emphasis: The selling point is not that games will feel more like movies, but that diving in is not a metaphor at all! You will literally be jumping headlong into your television set. Wow! Can’t wait!
PS. On the other hand, since we all so massively seem to agree that realistic 3d is not the way to go, I am beginning to hope that someone will actually stand up for 3d photo-realistic graphics. Any takers?