For your theoretical dissection.
Kinephanos special issue: “It’s [not just] in the game”: the promotional context of video games / le contexte promotionnel des jeux vidéo
Volume 7, Issue 1, November 2017 / Volume 7, numéro 1, novembre 2017
Edited by / Dirigé par Ed Vollans, Stephanie Janes, Carl Therrien & Dominic Arsenault
Introduction: “It’s [not Just] in the Game”: the Promotional Context of Video Games
ED VOLLANS, STEPHANIE JANES, CARL THERRIEN & DOMINIC ARSENAULT
Peer-reviewed articles / Articles avec comité de lecture
Exploring the Myth of the Representative Video Game Trailer
JAN ŠVELCH
Independent Scholar
Now You’re Playing with Adverts: A Repertoire of Frames for the Historical Study of Game Culture through Marketing Discourse
CARL THERRIEN & ISABELLE LEFEBVRE
Université de Montréal
Man’s Best Enemy: The Role of Advertising During Atari’s Launch in Brazil in 1983
ANDRÉ FAGUNDES PASE & ROBERTO TIETZMANN
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
“The most Cinematic Game yet”
ED VOLLANS
Bournemouth University
Marketing Authenticity: Rockstar Games and the Use of Cinema in Video Game Promotion
ESTHER WRIGHT
University of Warwick
Configurative Dynamics of Gender in Bioware’s Marketing for the Mass Effect Franchise
LEANDRO AUGUSTO BORGES LIMA
King’s College London
Pervasive Games Beyond the Promotional Tools: Approaches of Aesthetic Pervasiveness in Consumption of Experience
THAIANE MOREIRA DE OLIVEIRA
Federal Fluminense University
Not actual game play, but is it real life?: Live-action footage in digital game trailers and advertising as gamerspace
THEO PLOTHE
Walsh University
Quality of Video Game Trailers
ZEYNEP TANES-EHLE & SARA SPEEDY
Duquesne University